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微软：“真就不一样”网络签名活动

【广告主】微软（中国）有限公司

【广告代理】MEC尚扬媒体

【制作公司】MEC尚扬媒体

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Campaign Introduction:

•‘Real is better’ activity on MSN was launched on Dec 13th2010, to inspire the voice of gen-non-gen（正盗版）through out the online audiences.

•Once submit the creative signature and change MSN signature to”*****,Real is better” & invite more friends to join in, the audience will have chances to win exciting prizes.

•Meanwhile, through the collaboration with the movie “Let the bullets fly” , which reached the top box office of cinema, and the celebrities called on everyone to participate in supporting genuine.

•Also, Microsoft will donate 0.1 CNY to <幸福书屋Happy reading Home> which is a solid program organized by China population welfare foundation when user generate 1 signature on campaign site or change MSN signature to”*****,Real is better!”

Performance：

•Signatures

44,166 qualified signatures generated by campaign participants,41,201 are words, the other 2,965 are screen shots.

•Windows live Users

The total number of Windows Live Messenger users changed their signatures to”***,Real is really different!” is 550,120.

•Page View

Total number of page views on Windows 7 Genuine signature campaign is 1,585,127.

•Unique visitors

There are total 386,217 unique visitors browsed campaign site.

•Influence

1,400,205 PV of BBS articles, 427,752 PV of SNS content, 22,046 reproduction in Micro-blog, Viral Video clicked to play 1,162,500.