1.Drive further enrollment of 1000 day program and hopefully improved conversion rate and good quality leads.

　　2.Register the thematic brand message “多美滋，我选对了” in moms’ mind supported with highlighted RTB “Dumex is from the European leading brand”.

　　3.To uplift Dumex‘s international perception after consumer experience & expand with coop content.

项目策略：

　　1.Build international brand imagine to online targets ( female 25-35) through use of online viral high reach efficiency video sites and video-able creative formats in order to build broad reach.

　　2.Continue 1000 day enrollment by approaching “early stage” targets ( soon-to-be moms, new moms) on their favorite learning and researching environments.

　　3.Campaign and viral content seeding to drive participation and encourage sharing amongst mom and their online communities.

策略创意：

　　Ci123 Media Coop：

　　1、中欧妈妈大PK(4 topics，1 topic per week)

　　2、中欧妈妈PK抢楼大赛

　　Mechanics ：Audiences choose their own favorite views and leave comment, fill in the personal information, will have an opportunity to win a prize.

　　Period：Apr.25~May.31

　　Media Coop _ Ci123

　　硬广总曝光：2亿以上

　　硬广总点击：68万以上

　　活动页面总PV：2762817

　　活动页面总UV：505400

　　活动总参与人数：20612

　　活动成功录入A：7300

　　论坛帖总回复数：4818

　　Media Coop _ Babytree

　　Campaign周期：5.24—6.8